miu miu: berlin
Combining a mixture of classic design principles with the brand’s key design elements of pattern, texture, and proportion, this retail proposal for a flagship Miu Miu store is located in the central Berlin borough of Mitte. Through the strategic, and select use of various textures and finishes throughout, this retail space takes on an eclectic sense of grandiose, while fulfilling the programmatic needs of a boutique retailer.
Interior Perspective
Brand Research + Profile
Chronicling the existing worldwide retail locations, the history of the brand and the designer, as well as the past three years of each collection allowed for a comprehensive understanding of the essence surrounding the brand, while simultaneously creating an informed design best suited for both the brand and the locale.
